PORTFOLIO DEMONSTRATION
Research Brief Framework
An illustrative research structure, not a completed market study.
Independent sample work. No client engagement or real-world performance is claimed.
Research question
What makes three competing offers different for a specific customer segment?
Comparison template
| Criteria | Competitor A | Competitor B | Competitor C |
|---|---|---|---|
| Audience | To research | To research | To research |
| Offer | To research | To research | To research |
| Pricing | To verify | To verify | To verify |
| Strengths | Evidence needed | Evidence needed | Evidence needed |
Method
Record source URLs, access dates, observations and uncertainties. Distinguish verified facts from interpretations before drawing conclusions.